The retail, consumer goods, toy, and entertainment industries are faced with multiple market pressures. It can take multiple iterations and testing before a particular garment or line is greenlighted for production, and speed to market is critical to maximizing margins. In a world that’s undergoing a digital transformation, companies must find new ways to capture customer attention and deliver information in a compelling way. Innovative product design, immersive marketing and sales campaigns, and the delivery of in-context experiences are powerful tools for driving revenue.
Organizations that have already implemented AR are seeing measurable ROI in several areas of their business, including training, manufacturing, service, and sales and marketing. Growing numbers of retiring workers and inefficient and costly to maintain training materials and service documentation are common challenges that can hamper workforce efficiency. Offering capabilities such as remote over-the-shoulder guidance, virtual demonstrations that provide full-scale product visualization, and step-by-step procedural guidance or instructions, AR can solve these challenges, along with many others-when correctly implemented.
To better understand where AR can provide the greatest value to your business, you first need to determine your biggest pain points.