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Augmented Reality (AR)


What is industrial Augmented Reality?

Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visualauditoryhapticsomatosensory and olfactory.AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects.
Augmented reality is a highly visual, interactive method of presenting relevant digital information in the context of the physical environment—connecting employees and improving business outcomes.
Industrial augmented reality offers a better way to create and deliver easily consumable work instructions by overlaying digital content onto real-world work environments. You can’t afford to miss out on good ideas. Cloud-based Augmented Reality (AR) offers a superior way for you to share design information and collaborate quickly and securely with almost anyone anywhere. AR is used to enhance natural environments or situations and offer perceptually enriched experiences. With the help of advanced AR technologies (e.g. adding computer vision, incorporating AR cameras into smartphone applications and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulated. 
Reshaping Retail and Consumer Products with Augmented Reality
The retail, consumer goods, toy, and entertainment industries are faced with multiple market pressures. It can take multiple iterations and testing before a particular garment or line is greenlighted for production, and speed to market is critical to maximizing margins. In a world that’s undergoing a digital transformation, companies must find new ways to capture customer attention and deliver information in a compelling way. Innovative product design, immersive marketing and sales campaigns, and the delivery of in-context experiences are powerful tools for driving revenue.
Organizations that have already implemented AR are seeing measurable ROI in several areas of their business, including training, manufacturing, service, and sales and marketing. Growing numbers of retiring workers and inefficient and costly to maintain training materials and service documentation are common challenges that can hamper workforce efficiency. Offering capabilities such as remote over-the-shoulder guidance, virtual demonstrations that provide full-scale product visualization, and step-by-step procedural guidance or instructions, AR can solve these challenges, along with many others—when correctly implemented.
To better understand where AR can provide the greatest value to your business, you first need to determine your biggest pain points.
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