Dr. Adrian Saville highlights how to stay competitive in a volatile business environment at productONE’s 2016 Executive Dinner

On the 9th of November 2016, productONE hosted its annual Executive Dinner with guest speaker, Dr. Adrian Saville. Using the analogy of Muhammed Ali and George Foreman’s epic 1974 “Rumble in Jungle” world championship match, Dr. Saville explored how companies can transform themselves into agile mechanisms in order to stay competitive in a volatile market.

Dr. Saville’s message was not only well received by attendees; but it also embodied productONE’s new purpose as a company. Supporting the organisation’s vision of being a sought after product development and technology solutions provider; and its mission of providing solutions aimed at helping customers improve their bottom line, MD of productONE Mr. Charles Anderson introduced the company’s new Massive Transformative Purpose (MTP) of Making African Products Great to guests.

An MTP is an aspirational, ambitious statement aimed at directing all of the company’s stakeholders towards a common goal. In a highly competitive technological field, productONE strives to define itself as a leading, partner-based, solutions provider in Africa. We have a dream of sharing our customers’ journey and helping them prosper, and together we will make African products!